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Why did you click this button over the other?

You picked a button which, when you interacted with it revealed the colour yellow.

Yellow suggests creativity and excitement and energy and can be very powerfully be used to assist website visitors to read through long sections of text or gather excitment for a click-thru.

There is more to web design than functionality. We must understand all the hierarchical decision making apparatusses of the human mind and ask, what makes us click one button over the next?

When do we decide enough is enough, when do we become frustrated / saturated and when do we seek more?


Choice architecture, Psychoanalysis and Visual theory are all brought into play for our UX and design consultancy. Aisling Mooney's education in art, architecture, world religions, psychoanalysis and a decade as a business founder have created the perfect blend of understandings that innovative and creatively influence in the UX / Design sphere as supported by data analysis.